JOE KNOWS.

Turning complexity into compelling creative

For more than a decade, I’ve focused on helping brands communicate with clarity—through engaging storytelling, thoughtful design, and consistency across every touchpoint. I work to understand the problem first, align the right people, and shape ideas that are concise, purposeful, and visually effective.

As a leader, I care about the quality of the work and the experience of the people using it. Design isn’t decoration—every element should serve a purpose and make information easier to understand.

I’m fascinated by the role design plays in everyday life. Small details can guide a moment, reduce friction, or build trust without anyone even noticing. That curiosity keeps me learning, refining, and pushing toward better solutions.

my faves

Zebra brand refresh

I’m proud to have helped lead Zebra’s global brand refresh—a complete transformation of the 50-year-old American technology brand. It was true labor of love, the product of deep collaboration across teams spanning nearly two years. Seeing the unified identity come to life in the world has been incredibly rewarding.

Cubs ‘committed’ campaign

As a lifelong Chicago Cubs fan, getting to create campaign work for my hometown team was a true pinch-me experience. We captured the heart of the fan experience—the tension, the joy, the belief—and just a few seasons later, the Cubs made history with a World Series win. Knowing my work played even a small part in the fan journey means everything to me.

Walgreens rx labels

I firmly believe design has the power to help people. My work on prescription drug labels and patient materials at Walgreens made that impact tangible. Improving clarity and accessibility in the Rx labels and leaflets supports better understanding and adherence—leading to safer use and healthier outcomes.

In others’ words

  • Joe is a skilled and inspired senior-level creative leader, capable of creative direction and development, design, art and production. While at AbbVie, he demonstrated superior attention to detail and the creative gumption required to execute several robust campaigns, including two corporate and product-branded campaigns launched in Madrid, Spain.

    Caitlin Carlson, former Creative Director at AbbVie

  • If Joe’s on your team, you’re going to get flawless, effective deliverables—and have fun working on them, too. Whether he’s using his rich imagination to build new designs from the ground up, or adapting his style to guide and fit an organization’s unique brand, Joe roots all his work in a commitment to excellence.

    Rebecca Loeser, former Senior UX Copywriter at Walgreens

  • Joe is a unique combination of creative, detail-oriented, personable, and self-motivated. He treated every assigned project, regardless of scope, as a unique challenge and an opportunity to demonstrate his skill set and eye for design.

    Craig Hurvitz, former Marketing Director at Epic Realty Partners

  • "Ridiculously talented" is the phrase that comes to mind when I think about Joe. (...) As a creative and marketing director, he has shown me how to concept and complete campaigns flawlessly with little resources or time. I am so impressed with his ability to take on the vast amount of projects that came our way with full confidence in his ability to make each one important and perfect.

    Nicole Gonzalez, former Marketing Manager at the Chicago Center for Facial Plastic Surgery