Dr. Dayan's monthly newsletter includes portions of blog posts and links to original video content. While the end goal is always to have the customer contact the office, newsletters offer a way to increase brand awareness and encourage engagement.

True U Education sends out the Real Skin newsletter monthly. Only the first few sentences of a blog post are shown. If interested, people need to click the links to read more which in turn drives traffic to the True U blog. Current and past students of True U use the newsletter and blog as an educational and professional networking tool.

DeNova Research has a quarterly newsletter to keep former research study patients abreast of all current and future studies. The newsletter is also an informal way to educate patients on ways to look and feel healthy.

By offering special promotional pricing on Mondays, we turned the slowest day of the week into one of the busiest. The "I Love Mondays" promo changes every month to showcase a different treatment and is valid only on Mondays.