AbbVie, EULAR Pre-Convention Presentation Backdrops, 2017. Creative direction, photo manipulation, and backdrop design (PS, AI).

In preparation for the 2017 EULAR Congress in Madrid, AbbVie created an entire pre-convention event. I helped develop this colorful energizing campaign to get people excited for the conference. ‘Building on the Best’ was the theme of the pre-convention, and featured real Humira global affiliates. Attendees loved the spirit of the campaign and even posted their own versions of the framed action shots on social media with the hashtag #BOTB.